Why It’s a Good Idea to Recruit Participants BEFORE the Research Begins

Though not officially “Internet research,” mobile research has been a very hot topic in the industry. The promise of mobile phones is extraordinary and everyone is anxious for the applications to catch up with the promise. Many online research firms and technology companies are working hard to deliver on the promise of mobile phones. 

For now, online qualitative research practitioners can dream of the day when mobile research is like virtually “being there.” Until then, we can have a little fun with it. Here’s a video that reminds me of a researcher doing a mobile “shop-along.” Enjoy.

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