The Summer 2011 edition of QRCA Views contains an article by our very own Tara Chambers (aka Tara Smith) titled, “When is the Best Time to Conduct Webcam Focus Groups?” Tara identifies four “right times” in her article and provides case studies with each one. Here is a brief overview: To meet tight timelines. The pace of [...]
Sure the market research industry is rebounding, but companies—including your clients—are still going to be looking for ways to run leaner. Make working with you a no-brainer with these simple ways to stretch your research dollars. The original article by Ken Zeldis and Amy Rey of Pennington, N.J.-based Zeldis Research Associates appeared in a recent [...]
What do we call those wonderful people who share their life story, their dreams and their failures with us? For most of my career, I have referred to them generically as “respondents.” In fact, “respondents” has been a pretty universal term for these kind folks. But over the past couple of years, I have begun [...]
Physicians are notoriously difficult to recruit and interview, which makes sense. Like CEOs, they’re a busy bunch. But they’re also an important bunch. So what do you do to reach this key group? As Jim Bryson explains in the September 2010 issue of MRA Alert! Magazine, use online qualitative tools. Online research software offers several [...]
Have you noticed that the meaning of the term “online focus group” is changing?When we started doing online qualitative research in 2000, there were two basic types — the bulletin board focus group and the online focus group. At that time, the online focus group was clearly defined as real-time, text-chat focus groups. The definition [...]
Online concept testing shares many similarities with face-to-face testing– from the way they’re recruited to the type of concepts shown to participants. Going online also boasts many advantages over face-to-face: You can test more concepts before worrying about burnout, the format works well with iterative concept development and you can test multiple groups simultaneously, not [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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