For those of you who watched the Oscars Sunday night, I hope you saw the skit spoofing a focus group for “The Wizard of Oz.” Without giving the good jokes away, the crowd is underwhelmed and confused by this classic movie. The advice for how to improve the movie is hilariously off-key. The one part [...]
A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report, [...]
The habit of using cell phones while shopping — calling a friend, checking product reviews and comparing prices — is on the rise. Mobile usage has become an integral part of shopping in stores (the brick and mortar ones), according to Pew Research conducted in the month leading up to and in the month following [...]
Super Bowl commercials generate more conversation in Monday morning meetings today than almost anything else. With social media, the conversation following a Super Bowl ad is immediate. Last year, you may remember Groupon’s commercial about the troubles in Tibet resulted in a backlash on Twitter, and a formal apology. It will be studied in business [...]
Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...]
In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...]
In addition to our three very popular eBooks published in 2012, 20|20 has been compiling a learning center full of white papers, case studies, a glossary and articles that are designed to provide research professionals resources to do better research. Here are the five most-visited links in our Learning Center in 2011. Beginner tips, a [...]
Before we turn the page to 2012, we wanted to provide you the highlights from the 20|20 QualBlog in 2011. Here are the five most popular blog posts from 2011. If I can see a pattern from the most popular posts, I’d say you are interested in research methodology, saving money on research, and understanding [...]
Jim recently attended a conference where a speaker was touting his support of social media use in the qualitative research industry. The research buyer stated that he and others were backing off of social media. We blogged about that on QualBlog and received some Twitter attention that was, how should we say…..less than supportive. So [...]
Thursday’s Webinar on Mobile Research: Great Hope or False Dawn that was conceived by Leonard Murphy over at GreenBook Blog was a lively debate for the “soul of the future of research.” The following participants were moderated by Roxana Strohmenger of Forrester Research: Michael Alioto, Vice President, Marketing Sciences, Gongos Research Reg Baker, COO, Market [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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