The weekend of September 28, the nation’s airways were rocked by a fire in the FAA control tower controlling the midwest, including O’Hare and Midway airports in Chicago. Over 2000 flights were cancelled. One of those included a moderator flying to Chicago on Sunday to conduct IDIs in a facility beginning Monday morning. Here is the story of how the IDIs happened anyway as told through the email history of Sunday afternoon, September 28. Read More…
One thing I love about working at 20|20 is that we are always working on something new for the marketing research community. Its really fun!!!
Tuesday, 20|20 introduced “Virtual Intercepts.” Very simply, its a method for moving respondents from one online space (think about social media such as Facebook, a survey, or any other place) to a screener where those who pass the screener can be invited to participate in a live webcam interview with a moderator. Like mall intercepts, there is even a waiting room where they can hang out if the moderator is busy. A technician/host moves them from the virtual waiting room to the interview room for their interview so the moderator stays busy with one interview after another.
Here are some ways researchers can use Virtual Intercepts that are very fast and extremely cost effective.
Interview Facebook followers. Now researchers can utilize the pool of fans that flow through a brand’s Facebook page. 20|20’s proprietary technology makes the process simple: (1) Embed a link on a brand’s Facebook page, (2) Screen the participants for specific attributes, (3) Participants opt-in and are allowed to wait in a virtual lobby for an available researcher (4) Researcher conducts live webcam interviews with eager, qualified participants.
Go Deep with Survey Participants. 20|20 has patent pending technology that allows researchers to interface with virtually any survey so only respondents providing specific responses are invited to participate in a webcam interview. For instance, if a researcher only wants to talk to dissatisfied males between 18-34, those are the only respondents who are intercepted and invited to participate in the webcam interview. No longer do researchers have to depend on a third-party or on text-baed chat techniques; the researcher controls the interview and conducts the analysis.
Interview Employees or other High Involvement Groups. An embed a directional link to a screener or to an opt-in invitation can be provided in a simple email. The respondents click on the link, opt in, and presto!, they are in the virtual lobby ready for the moderator’s interview. Its so easy.
Virtual Intercepts allow the researcher to gather depth from quantitative or otherwise difficult to access sources. The researcher is in complete control of the live interview and each interview is recorded for analysis. 20|20 can even provide a video clipping service if desired.
In the past 3 months, 20|20 has introduced QualMeeting 2.0, Mobile In-Home Ethnography and Virtual Intercepts. The ideas in the hopper are even more exciting. We hope you are able to use our innovations to create better research leading to better products that enhance people’s lives.
Sometimes innovation is a disruptive breakthrough.
Sometimes innovation simply makes existing technology easier and more practical.
Last week, 20|20 announced the release of QualMeeting 2.0. Though not as “disruptive” as some of our other software, is is a dramatic step forward for the research industry since webcam interviewing will be easier, more reliable and have more interviewing options than ever before.
Here is some info:
Overall, webcam interviewing is a fast-growing qualitative research methodology because it allows the researcher to interview people without geographic restrictions and it is very cost-effective, particularly since travel is eliminated. It is a real-time use of technology that relies on the coordination of recruiting, project management and four technology nodes: QualMeeting technology, participant’s webcam, moderator’s webcam and the audio conferencing system. 20|20 has developed new technology and processes to eliminate glitches and provide a stress-free user experience for researchers and clients.
Here are some of the updates that make QualMeeting 2.0 the industry’s best video interviewing platform.
Advanced Interviewing Toolset. New interviewing tools such as drag-and-drop card sorting, polling questions and storyboarding bring added richness to interviews. Results can be aggregated across interviews or groups giving the researcher powerful new analytical tools.
Virtual Lobby. 20|20 developed a separate room, like the waiting room in a focus group facility, for respondents to await their interview time. While waiting, a 20|20 technician checks their video and audio to ensure a good interviewing experience for the moderator and clients. New transition technology ensures a smooth transition to the interviewing room.
“Behind the Glass” Client Audio. Clients can watch and listen to interviews from multiple locations. They can even hold discussions during the interview without worrying that respondents will hear their conversations. This feature can also be used for real-time translations.
Real-Time Transcriptions. Provides a simultaneous text record of the interview. Though not perfect, this feature can dramatically speed analysis by allowing the researcher to search key terms and play the video from that point. Reporting, and even video editing, becomes much faster and easier. Of course, post-interview full transcriptions are always available.
Video Clip Editing. The researcher provides direction; the QualMeeting team creates the video clips for analysis or a montage you can use as a video report.
QualMeeting+Plus Service. You take care of the Study Design, Moderating and Analysis. 20|20 QualMeeting experts take care of the rest. Period.