Yesterday, 20|20 sent out the following offer for free QualBoard software use for researchers with cancelled projects because of Hurricane Sandy. The response has been overwhelmingly positive so I thought I would repost it here. If you have a project cancelled and need help ASAP, let us know. Many researchers have projects cancelled because of [...]
This week is the Mobile Research in the Mobile World conference in Cincinnati. I don’t know when I have heard as much buzz about a conference. I hope it lives up to its hype. I will not be there but my colleague and friend Isaac Rogers, 20|20 CIO, is attending. Foster Winter, MD of Sigma [...]
Recently, we posted here about a new Unilever initiative to provide accredidation to ensure that their qualitative research consultants posess the skills Unilever requires. As one of the leading qualitative associations, QRCA has long discussed the notion of Qualitative Researcher Accreditation. J.R. Harris is an industry veteran, a founding QRCA member, former President and long-standing Chair of [...]
Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers. The program will distinguish between “Research Leads” and “Moderators.” To qualify, research providers will have to undergo about 3 hours [...]
Should social media monitoring firms use TweetBots to increase their website’s SEO? Its happening and it sure seems unethical to me. Here is how it works: There are several firms that will re-tweet for a fee. The firms are used for marketing and to increase a company’s website’s SEO. One is called PayPerTweet. Here is [...]
Would someone please share a social media research success story with me? This week I was with a multi-billion dollar, multi-brand, company that is generally considered a thought-leader in the research industry. The person in charge of “listening” (i.e., social media monitoring) said they really have not figured out how to use social media to [...]
For those of you who watched the Oscars Sunday night, I hope you saw the skit spoofing a focus group for “The Wizard of Oz.” Without giving the good jokes away, the crowd is underwhelmed and confused by this classic movie. The advice for how to improve the movie is hilariously off-key. The one part [...]
A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report, [...]
Sometimes introducing a new product is a little like birthing a baby. There is a lot of excitement and expectation followed by some intense pain leading to pure joy and pride at the result. Today, 20|20 Research has “birthed” QualBoard Mobile. It has been in development for a while, caused some pain as it came [...]
In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...]
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