QualBoard

Isaac Rogers: A Researcher You Need to Know

Here at 20|20 we are proud that Isaac Rogers has been selected by Survey Magazine as “A Researcher You Need to Know.”Isaac Rogers

Isaac has been Chief Innovation Officer for 20|20 since 2008.  We may be a little biased but we truly believe he is a rockstar in the application of technology to market research.  Isaac is the chief architect for QualBoard(R) the industry’s leading global online qualitative discussion platform.  His most recent innovation was to conceive and manage the development of QualTranslate virtually instant translation for global QualBoard projects.  You need to know Isaac because he is changing the way we all do qualitative research online.  Keep an eye out since he has more innovations in the pipeline.

Congratulations Isaac.  An honor well-deserved.

QualBoard Mobile…Born-On Date: February 1, 2012

Sometimes introducing a new product is a little like birthing a baby. There is a lot of excitement and expectation followed by some intense pain leading to pure joy and pride at the result.

Today, 20|20 Research has “birthed” QualBoard Mobile. It has been in development for a while, caused some pain as it came to fruition and has created tremendous pride here at 20|20 in the end product. QualBoard Mobile (QBM) is an innovation that delivers on the promise and expectations we have anticipated for mobile qualitative research.

QualBoard Mobile has two primary functions.

1. QBM allows mobile access for QualBoards. Using the QBM app, respondents participate in a QualBoard bulletin board discussion from anywhere using their mobile phone. This capability alone dramatically increases QualBoard’s research functionality. Participants can make entries from anywhere. More importantly, researchers can design projects that respondents can complete untethered from their PC.

2. QBM includes LifeNotes. LifeNotes is a true breakthrough because it enables participants to upload pictures, video and comments from their mobile device from anywhere at anytime. Because LifeNotes is outside the QualBoard Q&A, it can serve as a “streaming ethnography” recording moments and opinions throughout the day independent of the QualBoard structured discussion.

For pure “cool factor” I’m excited about the voice-to-text feature. Respondents can leave their comments using the voice-recognition feature of their mobile device and it is fully incorporated into QBM. No more hassle with those tiny keyboards! Plus, it simply makes participation easier.

Also pretty cool is the geo-tagging feature. With the respondent’s permission, the researcher can geo-tag each mobile entry that ties each entry to its location. Think of the implication for shop-alongs and other out-of-home experiences.

To round out the offering, 20|20 is also announcing its smart phone panel of 60,000+ potential respondents. 20|20 has been known for its recruiting and services for over 25 years. This is yet another example of our focus on helping our clients do better research.

Yes, its a proud day at 20|20. Thank you for being a part of it.

Observations From Day 1 of ESOMAR

The following is a guest post from Steve Henke, 20|20 President, who is in Amsterdam this week at ESOMAR Congress.

Today was another very busy day for us… with a slew of researchers visiting our booth all day long. Isaac Rogers and I had a blast!

A few observations:

1. As I mentioned in yesterday’s post, nearly everyone who has stopped by the booth has had no experience with online qualitative research. The good news, though, is that their sentiment is that they need to know about it. Contrast that with ESOMAR in Athens last year when there was more of the “We’re not ready for it yet” feedback. The fact is, they know it’s coming and they need to get on board.

2. While 20|20 has an array of online research software platforms to fit most any need, the two that seem to be generating the most interest here are QualAnywhere for mobile qualitative research (a great platform for those countries with low Internet penetration) and QualLaborate, a new addition to our Qualboard platform that provides for true qualitative concept testing and image mark-up.

3. Larry Gold from Inside Research came up to me and said that 20|20 was “infamous!” Concerned, I asked why he said that. His response was that we had quickly grown to become a worldwide leader in online qualitative research. It was kind of nice to hear that – unsolicited – from someone outside the company.

Our ESOMAR contact told me that they had well over 1,000 registered delegates for this event! That’s great news.

The only bad news so far… no info on where next year’s ESOMAR Congress takes place. Stay tuned…

Day 0 From the ESOMAR Congress in Amsterdam

The following is a guest post by Steve Henke, 20|20 President, who is in Amsterdam this week for the ESOMAR Congress.

Like most of the events in our industry, the first day always seems to kick off with a cocktail reception in the exhibit hall. (By the way, that’s NOT a complaint!) But unlike many first days, today we’ve been very busy in our booth. Three things were very interesting to me.

1. There’s no question that ESOMAR is THE international event in our industry. I didn’t keep track of everyone who visited the booth, but here’s a sampling of the countries that did stop by – Romania, Kazakhstan, Iraq, Saudi Arabia, Brazil, Japan, India, Egypt, UK, US and Argentina.

2. Doing online qualitative research is still outside the norm for nearly everyone who visited us. And in many cases, they had virtually no knowledge of online qualitative and the various online research software platforms available. That tells me that there is still a lot of change to come to research outside of the states.

3. One of our platforms, QualBoard, has some international brand recognition. It was mentioned by several of our booth visitors as a product they had at least heard of, if not had it recommended by a colleague in the industry.

Isaac Rogers and I are excited for the full conference to start tomorrow – to see what topics become the real crowd favorites… and for the throngs (I hope!) that will drive to our booth.

How to Use Online Qualitative Research for Co-Creation

This week Jim Bryson mentioned to me that he loves the moment when a researcher first discovers how a 20|20 Technology platform can expand their ability to create meaningful insights. These researchers often are reluctant to try new methodologies, so the “aha moment” is particularly revealing and invigorating. Recent experiences have shown how the new QualLaborate concept evaluation tool can be used in Qualboard for co-creation to generate those “aha moments” researchers long for. The new how-to we’ve posted in the 20|20 Research Learning Center will explain how to use online qualitative research tools for co-creation.

Developing new products with consumer input has long been considered one of the best ways to develop new products. The underlying presumption is that consumers are better at creating products for consumers than marketers are. But companies haven’t always been eager to use the methodology, mainly because it has been a tedious and expensive process typically conducted at a location that is convenient to the product development team but not to the vast majority of consumers. Not anymore, though, thanks to online qualitative research. Read the full article to see exactly how it works.

The article is the first in a new series. We’re planning to outline how to utilize online qualitative research tools for at least three other methodologies. Check back soon for the next installment.

Online Qualitative Helps Healthcare Research Company Unlock Reasons Why Patients Don’t Take Their Medicine

We posted a new case study over at 2020research.com and we encourage you to check it out. It provides a glimpse at just one of the many outside-of-the-box ways you can use our online qualitative research tools. In this case, we’re talking about QualBoard, but the project wasn’t your typical bulletin board focus group.

Our client, GfK Healthcare, approached us because they wanted to get to the bottom of medication adherence — an issue that can be life or death for patients living with chronic illnesses. But because a chronic illness can be manageable one day and out-of-control the next, they knew a typical bulletin board focus group wouldn’t provide the depth of insight they were seeking: “The reactions could be very different over a period of time where factors beyond point-in-time emotions drive their behavior,” explains Carla Penel, GfK Healthcare’s director of research and consulting. “[We wanted to record] things in daily life that affect them physically and emotionally.”

Instead of an interactive board, GfK wanted participants to share the moments of their daily lives with a moderator. Participants were sent Flip video cameras to express themselves in that medium. Penel and her team checked in and monitored the daily feedback, including what was required of each participant, which was at least one video per day.

The project was a success, giving respondents the ability to express a depth of emotion they might not have been able to convey in writing and giving GfK helpful insights that were used to develop an adherence program.

“We came out with some very actionable results,” Penel says. “We’ve already proposed two additional studies with other clients.”

20|20 Launches QualBoard™ Plus

20|20 Technology, a division of 20|20 Research, Inc., today announced the launch of QualBoard™ Plus, a bundled set of tools, services and dedicated project support that relieves researchers of the myriad details necessary to complete a bulletin board focus group project.

According to Isaac Rogers, Director of Innovation for 20|20, “Every bulletin board focus group project has a lot of details necessary for the project to be successful – discussion guides, participant lists, stimuli and reporting. With QualBoard™ Plus researchers don’t have to worry about those anymore. QualBoard™ Plus is a new bundled package that includes access to an advanced reporting system, discounts on commonly used services, and a dedicated project assistant that will be the researcher’s “hands-on” for the entire study – for a low flat fee. Our clients can just focus on moderating, knowing that everything else is taken care of.”

QualBoard™ 3.0, 20|20’s industry-leading bulletin board focus group platform, is used by research agencies and client-side researchers around the world. The current version of QualBoard™ offers numerous features not found in any other bulletin board platform: the ability to embed webcam responses from participants, file archiving at no charge, QuickView™ – the easiest way ever to manage bulletin boards, and QualLink™ for true quant-to-qual hybrid studies and more.

Online Advisory Boards provide Executive Insights

One of the questions that I get asked a lot is, “How to use bulletin board focus groups for B-B research?”  Frankly, bulletin board focus groups are terrific for busy executives because they are asynchronous (not real time) so the participants can participate whenever is convenient for them. C-level executives may participate early in the morning or late at night or even in the middle of the day. Regardless, they have a convenient opportunity to take part in a discussion with their peers.

One effective method that is gaining traction is the use of QualBoard as a platform for “Online Advisory Boards.” These are typically 10-15 executives who are recruited to participate in an ongoing online research discussion that generally lasts for a couple of weeks. The executives log in every couple of days to see what other executives have to say on a particular topic and to give their opinion. The moderator and the client sponsor ask questions that relate directly to their research need but also generate discussion and debate among the executives.  The executives enjoy the format because the topic must be of interest to them and they get an opportunity to interact with their peers.

These Online Advisory Boards are proving to be very successful. Executives like them because they get a rare opportunity to interact with peers on a topic of interest. The client sponsors like the opportunity to hold the attention of decision-makers and get honest feedback from them. Moderators must be on their toes and design an engaging discussion that meets the needs of both the executive participants and the client sponsors.

What Webcams Can Add to a Bulletin Board Focus Group

There’s online qualitative research and then there’s online qualitative research. The latter involves really embracing the various online research software platforms and all they can offer. Like webcam response, which is the newest addition to our bulletin board focus group platform, QualBoard.

It took no time for Heather Mitchell, a senior moderator at Bloomfield, Conn.-based The Pert Group, to give this new feature a try. We recently caught up with Heather to find out why she was so eager to use it and what her first impressions have been. Here’s a sample of what she had to say:

Testing the technology: Webcam response in a bulletin board focus group is “one of the hottest new technologies,” according to Heather, which means that The Pert Group wanted to be one of its first adopters. They tested several platforms, but she says QualBoard quickly became her firm’s go-to solution, thanks to its ability to “incorporate multimedia (including video) in flexible ways that I have not experienced in any other platforms.”

First impressions: “You see things they wouldn’t otherwise think to tell you about, so it takes the insight to another level,” Heather says. “Whereas respondents might talk in a focus group about where they store something at home, you can’t get a good sense of the space constraints without seeing it for yourself. Respondents can tell you where they keep a product and that it works or doesn’t work for them, but you can’t appreciate it until you see it.”

Read the full article at 2020Research.com.

Slow Research Often Leads to No Research

“The two reasons we don’t do more research projects are budget and speed,” said a senior research manager in a recent interview. She went on to explain that decision timelines are simply too short for any type of research.  Often these decisions are made without research simply because the research process takes too long. How many research projects don’t happen simply because there was not enough time? How many decisions go bad because the research could not be done? No one really knows.

This senior research manager joined the chorus of others who extol the virtues of communities simply because communities allow them to get a quick understanding of new product concepts and other issues when the research team simply has no time. Communities provide some research where none was available before.

Online quantitative research has risen to the occasion by providing faster and faster turnaround for surveys. But even it has been slow to the party, insisting on two-week turnarounds for research followed by the research event then an in-depth analysis. Qualitative has simply not adapted very well.

This week 20/20 Research introduced QuickQual Turbo, a 7-day qualitative service utilizing its QualBoard bulletin board focus group platform. We squeezed the recruiting process to provide high-quality respondents and an in-depth qualitative discussion along with a new way to do analysis.

Speed will continue to drive decisions. How will we as an industry respond? Will we adapt or will we become irrelevant?

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