“Social Media.” Everyone is talking about it. Everyone wants to use it. Everyone is trying to figure out how. At the QRCA Conference in Montreal, I recently participated on a panel discussion titled, “Social Media Recruiting: Way of the Future.” The goal was to discuss how social media is currently being used to recruit face-to-face [...]
This week is the Mobile Research in the Mobile World conference in Cincinnati. I don’t know when I have heard as much buzz about a conference. I hope it lives up to its hype. I will not be there but my colleague and friend Isaac Rogers, 20|20 CIO, is attending. Foster Winter, MD of Sigma [...]
Recently, we posted here about a new Unilever initiative to provide accredidation to ensure that their qualitative research consultants posess the skills Unilever requires. As one of the leading qualitative associations, QRCA has long discussed the notion of Qualitative Researcher Accreditation. J.R. Harris is an industry veteran, a founding QRCA member, former President and long-standing Chair of [...]
Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers. The program will distinguish between “Research Leads” and “Moderators.” To qualify, research providers will have to undergo about 3 hours [...]
What is the fate of the independent “moderator?” I have been involved in some interesting discussions here at the QRCA Annual Conference in Las Vegas related to the health of the industry. The prevailing view among many whom I respect is that the old days of the “focus group moderator” are quickly waning. These qualitative [...]
The Summer 2011 edition of QRCA Views contains an article by our very own Tara Chambers (aka Tara Smith) titled, “When is the Best Time to Conduct Webcam Focus Groups?” Tara identifies four “right times” in her article and provides case studies with each one. Here is a brief overview: To meet tight timelines. The pace of [...]
Thursday, QRCA hosted their biennial QRCA Symposium featuring researchers and their clients presenting actual research projects, complete with impact on the business. It was a great “feel good” day for consultants who sometimes wonder if their work makes much of a difference at the decision-makers level. The common thread running through the presentations was the [...]
Should qualitative research care about social media? Kathy Doyle of Doyle Research posed this question to the qualitative research practitioners at the QRCA Conference in Philadelphia today. Her answer: YES!!!! When it comes to social media, Kathy said qualitative research should “own it…and right now we don’t.” Social media monitoring is a listening exercise by definition. [...]
Maybe it’s the end of the recession or maybe it’s just eternal optimism of qualitative researchers, but the mood at the QRCA Conference is generally upbeat. Most researchers are reporting that business is significantly above last year’s recessionary numbers and approaching the levels of 2-3 years ago. Also, Greenbook recently released their Research Industry Trends [...]
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