Nashville focus group facility

20|20 Research Celebrates 25 Years; Has It Really Been 25 Years?

Twenty-five years ago today, 20|20 Research was born. Two of us started in an 8×10 office. Our desk consisted of two two-drawer file cabinets with a piece of plywood across the top, on which we placed our one IBM PC with a whopping 10 MB hard drive and a green screen. We had three metal folding chairs, one for me, one for guests and one for the Okidata dot matrix printer. It made quite a racket in that metal chair. We were two young guys with little more than a dream to build a qualitative research firm and the willingness to give it a go.

Over the years, we have flirted with disaster several times. Making payroll was not always a sure thing. I remember on several ocassions waiting on the mailman on payday hoping that he will bring enough for payroll. He always did.

It’s hard for me to believe that we now have three facilities operating 11 focus group rooms plus an online qualitative research business that is considered a leader in the industry and doing work in 45 countries.

As with all organizations, the key to survival and success is people, and 20|20 has been blessed with the very best. They are amazingly hard-working, dedicated and caring. We still have at least five employees with more than 20 years with 20|20.

To all of the 20|20 employees over the past 25 years: Thank you for taking such great care of our clients, building deep friendships with one another and making 20|20 Research a great company and a great company to work for.

Each 20|20 office is celebrating our 25th Anniversary from 4-7 p.m. on September 30. You are invited. Please RSVP to Melanie at 615-777-2020.

Rise of Online Qualitative Research: An Evolution Not a Revolution

The marketing research industry is changing. No one can dispute that fact. But it’s not cause for panic, as Michelle Finzel of Maryland Marketing Source points out in this post on Quirk’s. Take, for example, our business. Here at 20|20 Research, we’re known for our robust but easy-to-use online qualitative research tools, but we also still run some very successful focus group facilities (in Nashville, Miami and Charlotte). See? We didn’t shut those down as soon as online qualitative research entered the picture.

Finzel says it well: “The eruption of new methods does not mean that our other ones just get covered over, buried and left for dead. On the contrary, not only do telephone interviews and in-person focus groups remain research methodology staples, they only stand to benefit from advances in technology and communication.”

In other words, research is an evolution not a revolution. The rise of one new method does not mean the elimination of all others. Research is continuing a process that it always has, evolving into better and better methods.

So don’t fear the change, embrace it. I love this quote from Michelle: “Until researchers have the opportunity to step out there and risk moderating their first online bulletin board group…such methodologies will remain scary, distant and ‘next-gen’ instead of ‘now-gen’ to many of us.”

“Doing Good” Is Good Business

Good citizens do good business, but good business is not always about business.

Two years ago, in the spirit of being a good citizen and making a difference in our communities, 20/20 Research began a “Doing Good” initiative in our Nashville, Charlotte and Miami offices. Our folks have turned out to walk for breast cancer, provide clothes to Haitian orphans, socks to the homeless, food to food banks, clothing to families in crisis, support for the Ronald McDonald House and lunch to the homeless, among other things.  I’m extremely proud of our employees.

Now, we are taking “Doing Good” a step further. 20/20 Research is sponsoring The Joseph School, a secondary school for orphans to be built in Haiti.  The school will provide an educational opportunity along with training in leadership and service for 350 orphans when it is built.  As this initiative rolls out, you will hear more about it. We are excited to be involved on the ground floor of this project and hope you will be involved as well.

We invite you to join us as we reach out and focus on “Doing Good” in our communities and around the world.

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