Is a shake-out looming among focus group facilities? Its definitely a topic among researchers at conferences and wherever “old quallies” gather. The conversation usually revolves around the obvious fragmentation of our industry with all the new methodologies and capabilities popping up. The speculation is that many facility owners may simply be holding on until [...]
Last week, I was thrilled to be inducted along with Janet Baldi‘ Senior VP of RTI Research, to the Board of Directors of the Marketing Research Association (MRA). It was an honor to be nominated and to be elected. This is an incredibly exciting time to be involved with MRA because of the amazing leadership, and [...]
I never thought I would call an MRA Conference a “home run” but MRA put together a terrific conference this week. There were plenty of areas to nitpick but on the most important element, content, MRA got it right. The content stimulated high level thinking and was forward-focused. Most of the speakers were well prepared [...]
The MRA Conference started Tuesday with a bang! Industry veterans, icons really, Bill Neal and Marshall Toplansky, faced off on a debate about the future of the industry, specifically social media. The debate was fun, opinionated and wide-ranging. Some great quotes emerged. Here are some of them that may make you stop and ponder. “The [...]
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