Charlie Rader is a technology evangelist. Officially, he is the “Digital Insights Tools Leader” at P&G. I have seen a lot of evangelists, and Charlie is one. Not only did he organize today’s “Online and Mobile Research Vendor Fair,” he spent the day running from place to place and literally shouting over the crowd to [...]
A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report, [...]
The habit of using cell phones while shopping — calling a friend, checking product reviews and comparing prices — is on the rise. Mobile usage has become an integral part of shopping in stores (the brick and mortar ones), according to Pew Research conducted in the month leading up to and in the month following [...]
Sometimes introducing a new product is a little like birthing a baby. There is a lot of excitement and expectation followed by some intense pain leading to pure joy and pride at the result. Today, 20|20 Research has “birthed” QualBoard Mobile. It has been in development for a while, caused some pain as it came [...]
As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, [...]
Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...]
In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...]
To celebrate its 25-year anniversary, Quirk’s posed a series of questions about how far market research has come—and where it’s headed— to a handful of industry veterans. The answers are published in the current issue. The consensus? Technology, technology, technology—and did we mention technology? The experts agreed that technology has had the greatest influence (some [...]
The results of of the latest GreenBook Research Industry Trends (GRIT) survey are out, and the news is good for mobile qualitative research. Ten percent of respondents — including both research buyers and providers — reported using mobile qualitative research techniques this year, while another 10 percent used mobile ethnographies. Perhaps more impressive, respondents say [...]
The following is a guest post from Steve Henke, 20|20 president, who was in Amsterdam earlier this week for the ESOMAR Congress. Here are his thoughts from the last two days of the conference: Days 2 and 3 at the ESOMAR stayed busy… though everyone seemed to get a later start on these days. Clearly, [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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