marketing sales

Mobile Ad Spending Will Drive Qualitative Research

The forecast for advertising spending aimed at reaching users on mobile devices is expected to grow dramatically over the next five years. And with it, is likely to come the need for more qualitative research related to mobile usage.

According to an article in DigiDayDaily, research conducted by Gartner Research pegs worldwide spending on mobile advertising at $3.3 billion in 2011, double the $1.6 billion spent last year. In North America alone, spending is forecasted at $701.7 million in 2011, up from $304 million last year.

Gartner’s projections for the rise in mobile advertising expenditures are to a whopping $20.6 billion worldwide in 2015, and up to $5.8 billion in North American mobile advertising spends.

The growth in spending, according to Gartner, is not because of the rise of tablet devices like the iPad, as much as it is growth in online usage of search and mapping.

What would a marketplace that is 15 times larger than it is today mean for your company?

Winning Clients: An End User Perspective

Regina Lewis.jpgRegina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit.  Here are some notes from her presentation that you might find helpful the next time you try to land that big account.

During a recession, end users are often understaffed but still have to get the work done.  Therefore, any assistance a supplier can give that can help is usually greatly appreciated, regardless of how small.  In these times, end users are often forced to rely on suppliers more than usual but they will also tend to rely on those they trust the most.

Dr. Lewis identified four stages in developing a client relationship along with some tips at each stage. 

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