The forecast for advertising spending aimed at reaching users on mobile devices is expected to grow dramatically over the next five years. And with it, is likely to come the need for more qualitative research related to mobile usage. According to an article in DigiDayDaily, research conducted by Gartner Research pegs worldwide spending on mobile [...]
Regina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit. Here are some notes from her presentation that you might find helpful the next time you try to land that big account. During a recession, end users are often understaffed but still have [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
Recent Comments