Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers. The program will distinguish between “Research Leads” and “Moderators.” To qualify, research providers will have to undergo about 3 hours [...]
For those of you who watched the Oscars Sunday night, I hope you saw the skit spoofing a focus group for “The Wizard of Oz.” Without giving the good jokes away, the crowd is underwhelmed and confused by this classic movie. The advice for how to improve the movie is hilariously off-key. The one part [...]
A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report, [...]
Super Bowl commercials generate more conversation in Monday morning meetings today than almost anything else. With social media, the conversation following a Super Bowl ad is immediate. Last year, you may remember Groupon’s commercial about the troubles in Tibet resulted in a backlash on Twitter, and a formal apology. It will be studied in business [...]
As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, [...]
Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...]
Happy New Year! With the turning of the calendar and the sense of renewed optimism always brings a new wave of predictions. As someone who enjoys thinking about the future, I find them interesting, and sometimes quite amusing. So far, my favorite tech predictions are from VentureBeat. This is my favorite so far because 1) [...]
Jim recently attended a conference where a speaker was touting his support of social media use in the qualitative research industry. The research buyer stated that he and others were backing off of social media. We blogged about that on QualBlog and received some Twitter attention that was, how should we say…..less than supportive. So [...]
The forecast for advertising spending aimed at reaching users on mobile devices is expected to grow dramatically over the next five years. And with it, is likely to come the need for more qualitative research related to mobile usage. According to an article in DigiDayDaily, research conducted by Gartner Research pegs worldwide spending on mobile [...]
All my bags are packed, I’m ready to go… With apologies to Peter, Paul & Mary… The Fall MR Conference season will be here before you know it. And it looks like another good one. Have you made your plans yet? 20|20 will be exhibiting at several this Fall… and attending even more. The folks [...]
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