Here at 20|20, we are seeing more and more projects that utilize technology in tandem with in-person research. The trend has accelerated recently with the introduction of LifeNotes mobile journaling tool. LifeNotes gives respondents the ability to respond to moderator requests by posting a picture, video and/or comment to their personal “wall.” The moderator can [...]
In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...]
There was a time not long ago when qualitative research meant focus groups or phone surveys…and that was about the extent of it. But that’s no longer the case. Today’s researchers have myriad tools and techniques at their disposal, from the same tried and true face-to-face techniques to multiple options in online and mobile. These [...]
Over at CVent, Greg Timpany wonders why there is such a divide between quantitative and qualitative research. Sure, each takes an entirely different skill set to do well, but when you think about the end result (in his example, spot-on customer insights), it does seem a little strange that most researchers are either one or [...]
Have you ever struggled to stay awake during a research presentation as bar chart after bar chart flashed across the screen? Have you ever struggled to make survey findings compelling so someone would actually notice and do something meaningful with the data? I’m really excited about a new opportunity to make the reporting of quantitative data [...]
Inexperience with hybrid research wasn’t the issue for Susan Saurage-Altenloh when she came to us earlier this summer with a problem. She had been combining quantitative and qualitative research for decades. Her problem had to do with logistics. Specifically, what do you do when 2,500 members of a large employees’ credit union opt in to [...]
The current issue of Survey Magazine features an article I wrote on the growing capabilities of “hybrid” research design, particularly with the explosion of online research software. In the research industry, “hybrid” research is quickly being defined as the integration of quantitative and qualitative research. There are several options available in the market, including: Chat [...]
Longtime 20|20 client Pat Snyder of What They Think Research was in a bind when she contacted us about a month ago. Faced with a client’s tight deadline and tiny budget, Pat needed to do a quantitative survey and an in-depth bulletin board focus group ASAP. We introduced her to QualLink, our patent-pending technology that seamlessly [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
Recent Comments