They say one of the keys to innovation is to break a rule that really doesn’t matter anyway. Google has done it again. This time, they have broken the paradigm that a respondent must answer an entire battery of questions. Why was this necessary before? Simply because it was the most efficient way to do [...]
Jim Bryson is Founder and CEO of 20|20, a qualitative research firm with global online services and research facilites. He has personally moderated over 2000 focus groups and in-depth interviews. Jim currently serves on the Board of Directors for the Marketing Research Association. Previously, he was President of the Qualitative Research Consultant’s Association. In his spare time, Jim serves as President for The Joseph School, a secondary, leadership school for orphans in Haiti. He also enjoys time with his wife and 4 children in Nashville, TN.
- Miloud on Online Quantitative and Online Qualitative Research, aka “Hybrid”
- Kasey Arnold on Facility Shake-Out on the Horizon?
- Jim on New Online “Homework” Tool for In-Person Qual
- Silenthill_1998 on New Online “Homework” Tool for In-Person Qual
- Susan Abbott on New Online “Homework” Tool for In-Person Qual
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.