Geostories

Introducing Mobile GeoStories, On-Location Interviewing

Last week, researchers came a little closer to the holy grail of qualitative research:  standing with consumers as they make the purchase decision.

20|20 and Doyle Research announced GeoStories, a new service utilizing geo-location technology to identify consumers at the point of purchase and interview them.  The research service combines a mobile geo-location panel with 20|20’s proprietary screening technology and mobile interviewing software into a single seamless research service.  GeoStories is an integrated, three-step process:

  1. Through geo-location, 20|20 identifies consumers at specific places, such as a store.
  2. Respondents opt-in and complete a short screener.
  3. Qualified respondents are immediately contacted by a researcher for an on-the-spot qualitative interview.

The entire process requires just a few minutes so multiple interviews can be conducted in a single day.  The total time f Read More…

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