Accreditation

Unilever Driving Qual Change through Accreditation

Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers.  The program will distinguish between “Research Leads” and “Moderators.”  To qualify, research providers will have to undergo about 3 hours [...]

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