20|20 Research

20|20 Marks 30 Years in Research 

On September 22, 1986, two young guys hung out a shingle with the goal of establishing a research firm focused on the delivery of outstanding research and a commitment to building relationships through superior client service. Today, that company, 20|20 Research, has grown to include 140 employees across three offices, serving nearly 4,000 clients around the world.

We have won our share of awards through the years, from fastest growing company in Nashville to “most innovative” to excellence in building design.  But 20|20 is simply the sum of its people…and ours are the best.  Some are songwriters by day and recruiters by night.  Some have logged more than 20 years with the company.  Several are continuing their careers with other research firms or corporate research departments.  All contribute to the culture of mutual respect and caring that make 20|20 a special place for the last 30 years.  I’m proud to be associated with these people.

As we mark our 30th anniversary, I want to offer my sincere thanks to our clients and our partners.  Without your support, we would not have reached this historic milestone, and all the other milestones along the way.

To our employees, too, who continue to support that original mission of providing the highest level of research expertise and client service.  I salute you.

In fact, I was recently asked what I am most proud of when I think back over the last 30 years.  In that time, we’ve gone from two guys with an idea to a worldwide leader in research technology.  But it isn’t our platforms, services or innovations that give me the greatest sense of pride.  It’s the company and our culture.  Throughout the years we have changed what we do and how we do it, but we’ve never fundamentally changed who we are.  At our core, that is a caring company focused on service.  And I honored to be a part of it every day.

Thanks again to everyone who has supported 20|20 and made these 30 years possible.  Our success is yours. Here’s to the next 30!

Flight Cancellations Do Not Cancel Chicago IDIs

The weekend of September 28, the nation’s airways were rocked by a fire in the FAA control tower controlling the midwest, including O’Hare and Midway airports in Chicago.  Over 2000 flights were cancelled.  One of those included a moderator flying to Chicago on Sunday to conduct IDIs in a facility beginning Monday morning.  Here is the story of how the IDIs happened anyway as told through the email history of Sunday afternoon, September 28. Read More…

The Looming Smartphone Research Crisis: Meeting the Challenge

Mobile.  Mobile.  Mobile.  Everyone wants mobile research.  Mobile access can put research in context like never before.  It’s the ultimate in meeting the consumer where they are rather than bringing the customer to where we are.

For years, researchers have begged for more mobile.   We researchers see the promise and we love the idea of just-in-time feedback.  There is a beautiful synergy between researchers and respondents since both groups want to utilize mobile devices more.  Even so, mobile research is growing but it has never boomed.  Why not? Read More…

20|20’s Newest Innovation: Virtual Intercepts

One thing I love about working at 20|20 is that we are always working on something new for the marketing research community.  Its really fun!!!

Tuesday, 20|20 introduced “Virtual Intercepts.”  Very simply, its a method for moving respondents from one online space (think about social media such as Facebook, a survey, or any other place) to a screener where those who pass the screener can be invited to participate in a live webcam interview with a moderator.  Like mall intercepts, there is even a waiting room where they can hang out if the moderator is busy.  A technician/host moves them from the virtual waiting room to the interview room for their interview so the moderator stays busy with one interview after another.

Here are some ways researchers can use Virtual Intercepts that are very fast and extremely cost effective.

Interview Facebook followers.  Now researchers can utilize the pool of fans that flow through a brand’s Facebook page.   20|20’s proprietary technology makes the process simple:  (1) Embed a link on a brand’s Facebook page, (2) Screen the participants for specific attributes, (3) Participants opt-in and are allowed to wait in a virtual lobby for an available researcher (4) Researcher conducts live webcam interviews with eager, qualified participants.

Go Deep with Survey Participants.  20|20 has patent pending technology that allows researchers to interface with virtually any survey so only respondents providing specific responses are invited to participate in a webcam interview.  For instance, if a researcher only wants to talk to dissatisfied males between 18-34, those are the only respondents who are intercepted and invited to participate in the webcam interview.  No longer do researchers have to depend on a third-party or on text-baed chat techniques; the researcher controls the interview and conducts the analysis.

Interview Employees or other High Involvement Groups. An embed a directional link to a screener or to an opt-in invitation can be provided in a simple email.  The respondents click on the link, opt in, and presto!, they are in the virtual lobby ready for the moderator’s interview.  Its so easy.

Virtual Intercepts allow the researcher to gather depth from quantitative or otherwise difficult to access sources.  The researcher is in complete control of the live interview and each interview is recorded for analysis.  20|20 can even provide a video clipping service if desired.

In the past 3 months, 20|20 has introduced QualMeeting 2.0, Mobile In-Home Ethnography and Virtual Intercepts.  The ideas in the hopper are even more exciting.  We hope you are able to use our innovations to create better research leading to better products that enhance people’s lives.


Announcing QualMeeting 2.0: Easier, Better and More Options than Ever

Sometimes innovation is a disruptive breakthrough.

Sometimes innovation simply makes existing technology easier and more practical.

Last week, 20|20 announced the release of QualMeeting 2.0.  Though not as “disruptive” as some of our other software, is is a dramatic step forward for the research industry since webcam interviewing will be easier, more reliable and have more interviewing options than ever before.  qualmeeting-2.0

Here is some info:

Overall, webcam interviewing is a fast-growing qualitative research methodology because it allows the researcher to interview people without geographic restrictions and it is very cost-effective, particularly since travel is eliminated.  It is a real-time use of technology that relies on the coordination of recruiting, project management and four technology nodes:  QualMeeting technology, participant’s webcam, moderator’s webcam and the audio conferencing system.  20|20 has developed new technology and processes to eliminate glitches and provide a stress-free user experience for researchers and clients.

Here are some of the updates that make QualMeeting 2.0 the industry’s best video interviewing platform.

Advanced Interviewing Toolset.  New interviewing tools such as drag-and-drop card sorting, polling questions and storyboarding bring added  richness to interviews.  Results can be aggregated across interviews or groups giving the researcher powerful new analytical tools.

Virtual Lobby.  20|20 developed a separate room, like the waiting room in a focus group facility, for respondents to await their interview time.  While waiting, a 20|20 technician checks their video and audio to ensure a good interviewing experience for the moderator and clients.  New transition technology ensures a smooth transition to the interviewing room.

“Behind the Glass” Client Audio.  Clients can watch and listen to interviews from multiple locations.  They can even hold discussions during the interview without worrying that respondents will hear their conversations.  This feature can also be used for real-time translations.

Real-Time Transcriptions.  Provides a simultaneous text record of the interview. Though not perfect, this feature can dramatically speed analysis by allowing the researcher to search key terms and play the video from that point.  Reporting, and even video editing, becomes much faster and easier.  Of course, post-interview full transcriptions are always available.

Video Clip Editing.  The researcher provides direction; the QualMeeting team creates the video clips for analysis or a montage you can use as a video report.

QualMeeting+Plus Service.  You take care of the Study Design, Moderating and Analysis.  20|20 QualMeeting experts take care of the rest.  Period.

For more information on the new QualMeeting 2.0 platform, click here to go to the 20|20 website page.  Or you can email [email protected] or call us at 1.615.777.2020.

Working in Haiti

Several friends from across the industry have asked about my involvement in Haiti.  I just returned from a great trip there and want to take this opportunity to share a little about my passion for the Haitian people and the work I am involved in there.

Haiti is the poorest country in the western hemisphere where the average person lives on less than $2/day.  It is a third-world country just off the coast of the United States.  the 2010 earthquake devastated parts of the country killing over 200,000 people and leaving many injured and many children orphaned.  In the midst of this, the Haitian people are people of the Caribbean.  They are friendly, easy-going and blessed with amazing smiles.  It is a country of poverty, devastation, wonder, hope and promise.

I recently returned from a trip with 20 others to an orphanage in Thomazeau.  The group taught the children and played with them.  We walked the streets and met the people.  We also built a home for a mom and her two children.  The home is a simple cinder-block structure (pictured here).  The single room with a small porch is now home to this small family.  They can feel secure with a permanent home and no longer must rent part of a mud and stick home.  The rent can now go toward food, clothing and improving their lives.

Our overall goal is to build a secondary school specifically for orphans who may not have an opportunity to continue their education otherwise.  The school will focus on academics, leadership and service.  The plan is to equip Haitian orphans to be adult leaders in their community.  We believe that permanent improvement in Haiti will not come from the U.N. or the Red Cross or the Un

ited States.  Leadership Changes Everything.  So, permanent improvement will come from Haitian leaders who make a difference in their country and improve life for their country men and women.

Equipping those leaders is the goal of The Joseph School.

We hope to begin building The Joseph School along with an orphanage for handicapped children by the end of 2012.   The Joseph School will also be a center for community developme


nt.  We will help people build homes; we are working on a micro-lending program;  we are planning a soccer (football) league for local children; we are working on a teacher training institute housed at the school.  Its an exciting project that will leverage our time, resources and talents for decades to come to affect thousands and maybe millions of people.

20|20 Research has adopted The Joseph School.  You will likely hear more about it from our associates as the next few months go by.  We are excited about the opportunity to make a difference in the lives of orphans today and in the country of Haiti for years to come.

New eBook: How to Save Time and Money on Your Qualitative Research Projects

This week 20|20 Research released a new ebook, How to Save Time and Money on Your Qualitative Research Projects: Using Online Research Software for 5 Popular Methodologies. Hopefully reading the title is compelling enough for you to want to download it, but if not, here are three good reasons you should:

1. It will open your mind to online: As Jim Bryson explains in the intro, online qualitative once made a lot of empty promises to researchers—but that was more than a decade ago. Over the years we’ve created and fine-tuned a suite of online qualitative research tools that really can make traditional research projects faster, cheaper and better. The ebook was developed to help client-side researchers and research agencies better understand how the most common qualitative project types can be conducted online.

2. It will introduce you to new methodologies and online applications: OK, so maybe you’ve done a few online projects. But have you experimented with multiple methodologies? Many researchers know about the bulletin board focus group, but did you know you can do many other projects online? You will after reading the ebook, which includes sections on mobile qualitative research, online focus groups, online journaling and more.

3. It will teach you something new: The ebook is a great introduction to online qualitative research, but it’s also a useful (and quick) read for the most seasoned online qualitative veteran. We bet you’ll find at least one thing in there that you didn’t already know.

And here’s a fourth reason that needs little explanation—it’s free! Download the ebook. And if you get a chance, let us know what you think in the comments below.

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