Research Coming to Emerging Markets

Emerging markets are exploding with growing economies and the growth of the middle class. As consumers in these huge markets gain disposable income, CPG and other categories must be ready. Without a doubt the emerging markets are the global consumer growth engine of the future. That is why companies are racing to establish distribution channels and brand identities in these countries.

Research can help. However, the lack of easy access to consumer respondents in many markets has kept research from providing effective, efficient information. Google and others have initiatives under way that will create pathways for research to access emerging market consumers faster and more effectively.

I was asked to write a guest blog for Optimization Group.  You can find it here.

One Response to Research Coming to Emerging Markets
  1. Nnaniki Malesa Reply

    It would be interesting to gain insights into what initiatives are underway as executed by Google….more so as this speaks to the heart of the work we do in packaging Qual research services for companies operating in Africa’s emerging markets

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