MRA on the Upswing

Last week, I was thrilled to be inducted along with Janet Baldi‘ Senior VP of RTI Research, to the Board of Directors of the Marketing Research Association (MRA).   It was an honor to be nominated and to be elected.   This is an incredibly exciting time to be involved with MRA because of the amazing leadership, and in some cases sacrifice, that has been the MRA Board in the past few years.

MRA is an association on the upswing.  As I noted here a year ago, there is a noticeable sense of mission and energy with MRA that indicates strong leadership and purpose.  Leadership changes everything.  Your MRA leadership has made some difficult decisions and executed them well over the past couple of years.  Here are a few that caught my eye:

  • Hired David Almy as Executive Director.  Obviously David is a leader and visionary.
  • Moved the headquarters to Washington, DC.  This move made a bold statement that MRA was serious about representing the industry in the halls of Congress.  The move also positioned MRA among a wealth of association management talent so that the Associations’ leadership needs can be met for years to come.
  • Reduced the side of the Board of Directors from 18 to 11.  The Board was simply too large to be agile.  Several Board members were selfless in voting for the reduction and the elimination of their own seats.
  • Repositioning the “Fall Conference” as the “Corporate Researcher’s Conference.”  Not only does the conference now have a clear target market, the change boldly focused MRA on its greatest perceived weakness, the inclusion of research buyers.  (Did you know Corporate Researchers are 1/3 of MRA members?)  Now research buyers are involved and several serve on the Board.  MRA will now truly serve all facets of the market research community.

So, I am honored and a bit awed to be elected to the Board of an organization that is so clearly on the move.  Its an exciting time to be a part of this organization.  I can only hope to continue the legacy of the leaders who have made such dramatic and forward-thinking decisions before me.  The actions of these MRA leaders have ushered in an era of promise and possibilities.

Thank you to those MRA leaders who have laid the groundwork and sowed the seeds of a new era for MRA industry leadership.

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