Is a shake-out looming among focus group facilities? Its definitely a topic among researchers at conferences and wherever “old quallies” gather. The conversation usually revolves around the obvious fragmentation of our industry with all the new methodologies and capabilities popping up. The speculation is that many facility owners may simply be holding on until [...]
“Mobile is an ethnographer in their pocket.” said Chris Jones of BrainJuicer today at the ESOMAR Qualitative Conference. He was speaking of their success using mobile phones to conduct “self-ethnography.” His case study highlighted the differences between a brand’s segmentation definitions and how that people interact with that brand in real life. For example, an [...]
Lets face it, focus group “homework” has not entered the 21st Century. For decades, we sent respondents paper and pencil assignments or “diaries” and crossed our fingers hoping they will complete them. Sometimes, you can find them completing the homework in the facility parking lot. Some people forget completely. Even when such “homework” is successful, [...]
“Social Media.” Everyone is talking about it. Everyone wants to use it. Everyone is trying to figure out how. At the QRCA Conference in Montreal, I recently participated on a panel discussion titled, “Social Media Recruiting: Way of the Future.” The goal was to discuss how social media is currently being used to recruit face-to-face [...]
Here at 20|20, we are seeing more and more projects that utilize technology in tandem with in-person research. The trend has accelerated recently with the introduction of LifeNotes mobile journaling tool. LifeNotes gives respondents the ability to respond to moderator requests by posting a picture, video and/or comment to their personal “wall.” The moderator can [...]
2030 will usher in a much more interdependent, less secure world dominated by Asian economies. This is the “sound-bite” conclusion I draw from an article titled, “7 Revolutions Ahead” that appeared in the Farm Journal’s March issue. The article is summarized from a presentation made by Johanna Nesseth Tuttle, VP of Strategic Planning for the [...]
This week is the Mobile Research in the Mobile World conference in Cincinnati. I don’t know when I have heard as much buzz about a conference. I hope it lives up to its hype. I will not be there but my colleague and friend Isaac Rogers, 20|20 CIO, is attending. Foster Winter, MD of Sigma [...]
Mobile is hot! Everyone in research is talking about the possibilities of using mobile phones for marketing research purposes. Actually, we have been for quite a while. After all, we qualitative researchers are dying to be close to our respondents at the point of purchase or when using our product or just simply to understand [...]
Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers. The program will distinguish between “Research Leads” and “Moderators.” To qualify, research providers will have to undergo about 3 hours [...]
P&G announced yesterday that it is moving its Skin Care and Cosmetics unit to join its Baby Care unit in Singapore. They want the leadership of these consumer brands to be near the biggest world markets with the greatest growth potential. This is a major step for a US-based, globally-competitive, consumer brand. P&G has [...]
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