“Mobile is an ethnographer in their pocket.” said Chris Jones of BrainJuicer today at the ESOMAR Qualitative Conference. He was speaking of their success using mobile phones to conduct “self-ethnography.” His case study highlighted the differences between a brand’s segmentation definitions and how that people interact with that brand in real life. For example, an [...]
Lets face it, focus group “homework” has not entered the 21st Century. For decades, we sent respondents paper and pencil assignments or “diaries” and crossed our fingers hoping they will complete them. Sometimes, you can find them completing the homework in the facility parking lot. Some people forget completely. Even when such “homework” is successful, [...]
Here at 20|20, we are seeing more and more projects that utilize technology in tandem with in-person research. The trend has accelerated recently with the introduction of LifeNotes mobile journaling tool. LifeNotes gives respondents the ability to respond to moderator requests by posting a picture, video and/or comment to their personal “wall.” The moderator can [...]
They say one of the keys to innovation is to break a rule that really doesn’t matter anyway. Google has done it again. This time, they have broken the paradigm that a respondent must answer an entire battery of questions. Why was this necessary before? Simply because it was the most efficient way to do [...]
Charlie Rader is a technology evangelist. Officially, he is the “Digital Insights Tools Leader” at P&G. I have seen a lot of evangelists, and Charlie is one. Not only did he organize today’s “Online and Mobile Research Vendor Fair,” he spent the day running from place to place and literally shouting over the crowd to [...]
The habit of using cell phones while shopping — calling a friend, checking product reviews and comparing prices — is on the rise. Mobile usage has become an integral part of shopping in stores (the brick and mortar ones), according to Pew Research conducted in the month leading up to and in the month following [...]
Sometimes introducing a new product is a little like birthing a baby. There is a lot of excitement and expectation followed by some intense pain leading to pure joy and pride at the result. Today, 20|20 Research has “birthed” QualBoard Mobile. It has been in development for a while, caused some pain as it came [...]
On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA). It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile. There is [...]
As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, [...]
Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...]
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