Is a shake-out looming among focus group facilities? Its definitely a topic among researchers at conferences and wherever “old quallies” gather. The conversation usually revolves around the obvious fragmentation of our industry with all the new methodologies and capabilities popping up. The speculation is that many facility owners may simply be holding on until [...]
“Mobile is an ethnographer in their pocket.” said Chris Jones of BrainJuicer today at the ESOMAR Qualitative Conference. He was speaking of their success using mobile phones to conduct “self-ethnography.” His case study highlighted the differences between a brand’s segmentation definitions and how that people interact with that brand in real life. For example, an [...]
Yesterday, 20|20 sent out the following offer for free QualBoard software use for researchers with cancelled projects because of Hurricane Sandy. The response has been overwhelmingly positive so I thought I would repost it here. If you have a project cancelled and need help ASAP, let us know. Many researchers have projects cancelled because of [...]
“Social Media.” Everyone is talking about it. Everyone wants to use it. Everyone is trying to figure out how. At the QRCA Conference in Montreal, I recently participated on a panel discussion titled, “Social Media Recruiting: Way of the Future.” The goal was to discuss how social media is currently being used to recruit face-to-face [...]
This week is the Mobile Research in the Mobile World conference in Cincinnati. I don’t know when I have heard as much buzz about a conference. I hope it lives up to its hype. I will not be there but my colleague and friend Isaac Rogers, 20|20 CIO, is attending. Foster Winter, MD of Sigma [...]
Mobile is hot! Everyone in research is talking about the possibilities of using mobile phones for marketing research purposes. Actually, we have been for quite a while. After all, we qualitative researchers are dying to be close to our respondents at the point of purchase or when using our product or just simply to understand [...]
Recently, we posted here about a new Unilever initiative to provide accredidation to ensure that their qualitative research consultants posess the skills Unilever requires. As one of the leading qualitative associations, QRCA has long discussed the notion of Qualitative Researcher Accreditation. J.R. Harris is an industry veteran, a founding QRCA member, former President and long-standing Chair of [...]
Last week, I was thrilled to be inducted along with Janet Baldi‘ Senior VP of RTI Research, to the Board of Directors of the Marketing Research Association (MRA). It was an honor to be nominated and to be elected. This is an incredibly exciting time to be involved with MRA because of the amazing leadership, and [...]
Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers. The program will distinguish between “Research Leads” and “Moderators.” To qualify, research providers will have to undergo about 3 hours [...]
P&G announced yesterday that it is moving its Skin Care and Cosmetics unit to join its Baby Care unit in Singapore. They want the leadership of these consumer brands to be near the biggest world markets with the greatest growth potential. This is a major step for a US-based, globally-competitive, consumer brand. P&G has [...]
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