YouTube for academic-minded quallies

This paper from the Weekly Qualitative Report is specifically produced by academics for academics.  However, if you are interested in finding qualitative material in video format on YouTube, this paper has done the work for you.  The authors searched YouTube for qualitative related videos, reviewed them and provided them in this paper with a synopsis and a link.  You may find it useful.  Here is the article abstract:

YouTube, the video hosting service, offers students, teachers, and practitioners of qualitative researchers a unique reservoir of video clips introducing basic qualitative research concepts, sharing qualitative data from interviews and field observations, and presenting completed research studies. This web-based site also affords qualitative researchers the potential avenue to share their reusable learning resources for all interested parties to use.

You can go directly to the paper at: 

Bulletin Boards useful for studying cancer patients

The following abstract is from an article in BMC Medical Research Methodology of the use of bulletin boards to reach cancer patients, specifically pediatric patients.  We have conducted QualBoard studies among physicians and patients for many years and found the methodology to be very effective because of its asynchronous nature and, in many cases, the anonymity the technique affords. 

Online focus groups as a tool to collect data in hard-to-include populations: Examples from paediatric oncology

The purpose of this article is to describe and evaluate the methodology of online focus group discussions within the setting of paediatric oncology.

Methods: Qualitative study consisting of moderated asynchronous online discussion groups with 7 paediatric cancer patients (aged 8-17), 11 parents, and 18 survivors of childhood cancer (aged 8-17 at diagnosis).

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Grandma’s getting online

Seismic Shift in Internet Age Mass

by Jack Loechner, Wednesday, February 11, 2009, 8:15 AM

According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.

The biggest increase in internet use since 2005 is the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online, and doing more activities online.

To read the entire article, go to:

Zeldis Research makes the case for BBFG

This article appeared in the February edition of the MRA’s e-News.  No, we did not write the article.  However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we strongly recommend giving it a try.”

Conducting Online Bulletin Board Focus Groups: A Wave of the Future
Co-authored by: Doris Kaiser, Partner & Kristina Witzling, Sr. Research
Director Zeldis Research Associates, Inc.

Cost-cutting. It certainly seems to be the mantra these days, and 2009 is likely to be
more of the same, with market research budgets slashed at companies both large and
small. In these leaner times, companies will rely on market research suppliers more than
ever to be at the forefront of creative ways to deliver quality research for fewer dollars.

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