Lets face it, focus group “homework” has not entered the 21st Century. For decades, we sent respondents paper and pencil assignments or “diaries” and crossed our fingers hoping they will complete them. Sometimes, you can find them completing the homework in the facility parking lot. Some people forget completely. Even when such “homework” is successful, [...]
“Social Media.” Everyone is talking about it. Everyone wants to use it. Everyone is trying to figure out how. At the QRCA Conference in Montreal, I recently participated on a panel discussion titled, “Social Media Recruiting: Way of the Future.” The goal was to discuss how social media is currently being used to recruit face-to-face [...]
Social media monitoring is hot and a lot of companies are putting a lot of money into social media monitoring. We did a little investigating and found several firms who provide “tweet for hire” services. So, how does one person with a grudge and $500 give a engage in guerilla warfare with a major brand? [...]
Should social media monitoring firms use TweetBots to increase their website’s SEO? Its happening and it sure seems unethical to me. Here is how it works: There are several firms that will re-tweet for a fee. The firms are used for marketing and to increase a company’s website’s SEO. One is called PayPerTweet. Here is [...]
They say one of the keys to innovation is to break a rule that really doesn’t matter anyway. Google has done it again. This time, they have broken the paradigm that a respondent must answer an entire battery of questions. Why was this necessary before? Simply because it was the most efficient way to do [...]
Radio is so much fun! Over the years, I have bee fortunate to do a good bit of radio. I hosted a 3-hour show once on the #1 station in the market and had a blast. Today, I tried something new, Internet radio. It was even more fun. I joined Kevin Lonnie of KL Communications [...]
Would someone please share a social media research success story with me? This week I was with a multi-billion dollar, multi-brand, company that is generally considered a thought-leader in the research industry. The person in charge of “listening” (i.e., social media monitoring) said they really have not figured out how to use social media to [...]
Research Magazine reports that social media experts tried their hand at predicting the Oscars based on social media analysis. Based on the article “And the Winner Isn’t”, here is my report card for their performance. Grade F. Professor Jonathan Taplin (Annenberg Innovation Lab) at the Univ. of Southern California) predicted Midnight in Paris for Best [...]
A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report, [...]
A recent article in Forbes titled, “A Wide Divide Between Brands and Consumers in Social Media” cites a survey of consumers active in brand social media sites and CMOs who are responsible for those sites. As the title suggests, one of the most surprising findings was that consumers go to brand sites for games or [...]
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