Several people have asked me to expand on my experience that was mentioned in the QRCA Views Winter 2012 issue and included in a recent blog post “Road Warriors Reveal Steamy (and Funny) Side of Qual.” So, below is the whole story as I sent it to Joel Reish of Next Level Research, former QRCA [...]
For those of you who watched the Oscars Sunday night, I hope you saw the skit spoofing a focus group for “The Wizard of Oz.” Without giving the good jokes away, the crowd is underwhelmed and confused by this classic movie. The advice for how to improve the movie is hilariously off-key. The one part [...]
Qualitative researchers have a lot of stories. Their professional livelihood is a recipe for humor. Consider that a moderator spends much of his/her life on the road schlepping bags, storyboards, product concepts and even product prototypes from city to city. Plus, she works with everyday people who can be extraordinarily odd (PeopleofWalMart.com has nothing on [...]
Sales people get incentives based on sales, and NFL running backs get incentives based on yards gained. One of the difficulties with incentives is to be sure that they encourage the right behavior. What do incentives get respondents to do? Usually, simply to show up. It’s the moderator’s job to draw them out. This humorous [...]
I’m on vacation and learning to use my new iPad 2. My typing is slow and I make a lot of mistakes. I often wish I had a keyboard but that would defeat the purpose of this “mobile” device. If I don’t throw it into the ocean, I think I’m going to like it. In [...]
The MRA Conference started Tuesday with a bang! Industry veterans, icons really, Bill Neal and Marshall Toplansky, faced off on a debate about the future of the industry, specifically social media. The debate was fun, opinionated and wide-ranging. Some great quotes emerged. Here are some of them that may make you stop and ponder. “The [...]
Though not officially “Internet research,” mobile research has been a very hot topic in the industry. The promise of mobile phones is extraordinary and everyone is anxious for the applications to catch up with the promise. Many online research firms and technology companies are working hard to deliver on the promise of mobile phones. For [...]
Here is Mountain Dew having a little fun with qualitative research as a marketing strategy. This is marketing and not research, so it’s over-the-top, but if you have moderated and/or viewed a lot of groups, you can probably relate. Enjoy!
Ray Poynter is at it again. He has taken the concept of an online conference and made it global. On December 8, The NewMR Virtual Festival will officially kick off. True to Ray’s modus operandi the event is both leading edge and quirky. Before I launch into a bit of fun, I want to say [...]
This is PURE fun though you might find a business use for it. I came across a new site that is related to qualitative research and a lot of fun to boot. Brandtags.net is a fun site that shows you a brand/logo and allows you to type in a word or phrase that you associate with [...]
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