Emerging markets are exploding with growing economies and the growth of the middle class. As consumers in these huge markets gain disposable income, CPG and other categories must be ready. Without a doubt the emerging markets are the global consumer growth engine of the future. That is why companies are racing to establish distribution channels [...]
Is a shake-out looming among focus group facilities? Its definitely a topic among researchers at conferences and wherever “old quallies” gather. The conversation usually revolves around the obvious fragmentation of our industry with all the new methodologies and capabilities popping up. The speculation is that many facility owners may simply be holding on until [...]
“Mobile is an ethnographer in their pocket.” said Chris Jones of BrainJuicer today at the ESOMAR Qualitative Conference. He was speaking of their success using mobile phones to conduct “self-ethnography.” His case study highlighted the differences between a brand’s segmentation definitions and how that people interact with that brand in real life. For example, an [...]
Lets face it, focus group “homework” has not entered the 21st Century. For decades, we sent respondents paper and pencil assignments or “diaries” and crossed our fingers hoping they will complete them. Sometimes, you can find them completing the homework in the facility parking lot. Some people forget completely. Even when such “homework” is successful, [...]
Social media monitoring is hot and a lot of companies are putting a lot of money into social media monitoring. We did a little investigating and found several firms who provide “tweet for hire” services. So, how does one person with a grudge and $500 give a engage in guerilla warfare with a major brand? [...]
They say one of the keys to innovation is to break a rule that really doesn’t matter anyway. Google has done it again. This time, they have broken the paradigm that a respondent must answer an entire battery of questions. Why was this necessary before? Simply because it was the most efficient way to do [...]
“No more viewing studios. Clients can either come out from behind the mirror, or not attend groups at all,” says Andy Cooper in a recent online issue of research. His article, “Hear me out: Let’s get rid of viewing studios” argues that viewing clients too often use it as a crutch. He says viewing groups is not worth [...]
The Monday buzz at The Market Research Event was all about a presentation by Taco Bell about how they are using Facebook to conduct low-cost online qualitative research. I admit that I was not able to attend the presentation. Apparently, Taco Bell has developed a Facebook site that is separate from typical Facebook pages and is [...]
Facebook just gave a 40-minute pitch of its research capabilities to 230 researchers at the ESOMAR Online Research Conference in Berlin this morning. Though presenter rules clearly prohibit presentations that overly tout capabilities, this presentation clearly showcased Facebook’s research prowess. Facing skepticism from the research firm attendees, the Facebook representative provided substantive support for their [...]
Everyone wonders about the impact of DIY (do-it-yourself) market research. However, the proliferation of easy-to-use and inexpensive tools on both the qualitative research and quantitative research sides leave little doubt that DIY research will grow. A couple of weeks ago at the ESOMAR Congress in Athens, we noticed organizations attempting to better understand the depth [...]
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