As researchers we are being called on more and more often to think of different methods for crafting our research design to carefully fit marketing needs and overall research objectives. With the explosion of available tools and the resulting fragmentation of methods, choosing a research design is getting more and more complex and more and more powerful. One result of this explosion of methods is our need as researchers to think holistically about research so we can apply it effectively.
The following blog article by Caryn Goldsmith provides an interesting structure for considering different types of research. The article generated quite a few comments. For the article and the comments, go to; http://goldsmithstrategicservices.wordpress.com/
I’m a consumer advocate. To advocate for them – to give them voice in the business decision-making process – I must know the best ways to learn from them.
As new techniques are developed, I can embrace them, refine them, reject them, or even create something else that will work better for my clients. I want a large arsenal of effective tools. And, when needed, I want to be able to combine approaches to address the client’s objectives in the best way possible.