2030 will usher in a much more interdependent, less secure world dominated by Asian economies. This is the “sound-bite” conclusion I draw from an article titled, “7 Revolutions Ahead” that appeared in the Farm Journal’s March issue. The article is summarized from a presentation made by Johanna Nesseth Tuttle, VP of Strategic Planning for the [...]
I love companies that recognize the world is changing and are willing to take risks to meet that change head on. In 13 days the Summer Olympics will open. Since 1964, NBC has been the lead network in broadcasting these Games. Dick Ebersol is a legend in sports broadcasting and has been the brains behind [...]
Social media monitoring is hot and a lot of companies are putting a lot of money into social media monitoring. We did a little investigating and found several firms who provide “tweet for hire” services. So, how does one person with a grudge and $500 give a engage in guerilla warfare with a major brand? [...]
Research Magazine reports that social media experts tried their hand at predicting the Oscars based on social media analysis. Based on the article “And the Winner Isn’t”, here is my report card for their performance. Grade F. Professor Jonathan Taplin (Annenberg Innovation Lab) at the Univ. of Southern California) predicted Midnight in Paris for Best [...]
A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report, [...]
Super Bowl commercials generate more conversation in Monday morning meetings today than almost anything else. With social media, the conversation following a Super Bowl ad is immediate. Last year, you may remember Groupon’s commercial about the troubles in Tibet resulted in a backlash on Twitter, and a formal apology. It will be studied in business [...]
Jim recently attended a conference where a speaker was touting his support of social media use in the qualitative research industry. The research buyer stated that he and others were backing off of social media. We blogged about that on QualBlog and received some Twitter attention that was, how should we say…..less than supportive. So [...]
The annual ESOMAR Qual Conference drew to a close on Wednesday. As with most qualitative conferences, it was full of great content. More importantly, it was great to re-connect with many friends and colleagues from 40 countries around the world. My biggest take-away from this conference was the impact of culture on attitudes and behavior. The culture [...]
What is the fate of the independent “moderator?” I have been involved in some interesting discussions here at the QRCA Annual Conference in Las Vegas related to the health of the industry. The prevailing view among many whom I respect is that the old days of the “focus group moderator” are quickly waning. These qualitative [...]
The following is a guest post from Steve Henke, 20|20 president, who was in Amsterdam earlier this week for the ESOMAR Congress. Here are his thoughts from the last two days of the conference: Days 2 and 3 at the ESOMAR stayed busy… though everyone seemed to get a later start on these days. Clearly, [...]
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