“7 Revolutions” by 2030

2030 will usher in a much more interdependent, less secure world dominated by Asian economies.

This is the “sound-bite” conclusion I draw from an article titled, “7 Revolutions Ahead” that appeared in the Farm Journal’s March issue. The article is summarized from a presentation made by Johanna Nesseth Tuttle, VP of Strategic Planning for the Center for Strategic and International Studies.

Here are the “7 Revolutions.”

  1. Population growth and shift. The developing world will grow with sub-Saharan Africa and South Asia. Plus, continued urbanization worldwide.
  2. Resource Management. Food and water will become more scarce and unevenly distributed. We are headed toward a “global water crisis.”
  3. Technology. 6 BILLION mobile phones in 2012. Technology advances are driving progress at an ever-accelerating rate.
  4. Information. Through the Internet and mobile devices, virtually any information is available virtually anywhere. Information changes lives, perspectives and economies.
  5. Economic shifts. Asia is emerging as the world’s economic force as their economies grow and the “developed world” accumulates ever-greater debt burdens.
  6. Security. The world becomes less secure as threats move from conventional wars to terrorism, Internet hackers, diseases and even individuals.
  7. Governance. As the world is more interdependent and complex, governments have to understand how to govern in an interdependent world of free information flow.

As a company that innovates, we think about these issues.  The implications for market research are huge.  These “7 Revolutions” explain a lot about our own “Revolution” in research and in the evolutions yet to come.  There are many implications.  Here are 3:

  1. Online research and mobile research will become ever more prevalent.
  2. The emergence of the consuming class in Asia will drive significant market research.
  3. Data security will only grow in importance.

The next few years are going to be fun.  Enjoy the ride!

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