20|20 is very proud to be selected as the preferred partner for Affectiva’s new technology for qualitative research, Affdex Discovery. Why is this important to qualitative researchers? Put simply, it provides the first vivid, easy to use behavioral analysis tool that can be used in qualitative research in real time. The technology actually informs the interviewer in during an interview allowing the interviewer to probe thoughts and emotions behind the reactions. Read More…
Sometimes, the best reading is simple reading that makes you think.
Last week, I attended the AQR/QRCA World Qualitative Conference in Budapest, Hungary (a fabulous city by the way). The Twitter feed (#aqr/qrca)was very active. Here is a collection of tweets. Maybe one or more will stimulate a thought that will change your day.
Interesting to use the word respondent. We only say participant now to see them more as an involved part of the process. #aqrqrca