Last week, researchers came a little closer to the holy grail of qualitative research: standing with consumers as they make the purchase decision.
20|20 and Doyle Research announced GeoStories, a new service utilizing geo-location technology to identify consumers at the point of purchase and interview them. The research service combines a mobile geo-location panel with 20|20’s proprietary screening technology and mobile interviewing software into a single seamless research service. GeoStories is an integrated, three-step process:
- Through geo-location, 20|20 identifies consumers at specific places, such as a store.
- Respondents opt-in and complete a short screener.
- Qualified respondents are immediately contacted by a researcher for an on-the-spot qualitative interview.
The entire process requires just a few minutes so multiple interviews can be conducted in a single day. The total time f Read More…