Monthly Archives: February 2014

The Looming Smartphone Research Crisis: Meeting the Challenge

Mobile.  Mobile.  Mobile.  Everyone wants mobile research.  Mobile access can put research in context like never before.  It’s the ultimate in meeting the consumer where they are rather than bringing the customer to where we are.

For years, researchers have begged for more mobile.   We researchers see the promise and we love the idea of just-in-time feedback.  There is a beautiful synergy between researchers and respondents since both groups want to utilize mobile devices more.  Even so, mobile research is growing but it has never boomed.  Why not? Read More…

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