2030 will usher in a much more interdependent, less secure world dominated by Asian economies. This is the “sound-bite” conclusion I draw from an article titled, “7 Revolutions Ahead” that appeared in the Farm Journal’s March issue. The article is summarized from a presentation made by Johanna Nesseth Tuttle, VP of Strategic Planning for the [...]
This week is the Mobile Research in the Mobile World conference in Cincinnati. I don’t know when I have heard as much buzz about a conference. I hope it lives up to its hype. I will not be there but my colleague and friend Isaac Rogers, 20|20 CIO, is attending. Foster Winter, MD of Sigma [...]
I love companies that recognize the world is changing and are willing to take risks to meet that change head on. In 13 days the Summer Olympics will open. Since 1964, NBC has been the lead network in broadcasting these Games. Dick Ebersol is a legend in sports broadcasting and has been the brains behind [...]
Mobile is hot! Everyone in research is talking about the possibilities of using mobile phones for marketing research purposes. Actually, we have been for quite a while. After all, we qualitative researchers are dying to be close to our respondents at the point of purchase or when using our product or just simply to understand [...]
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