Monthly Archives: June 2012

Unilever QRC Accreditation to Meet “with limited success and acceptance”

Recently, we posted here about a new Unilever initiative to provide accredidation to ensure that their qualitative research consultants posess the skills Unilever requires. As one of the leading qualitative associations, QRCA has long discussed the notion of Qualitative Researcher Accreditation.  J.R. Harris is an industry veteran, a founding QRCA member, former President and long-standing Chair of [...]

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