Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. Research-Live.com reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers. The program will distinguish between “Research Leads” and “Moderators.” To qualify, research providers will have to undergo about 3 hours [...]
P&G announced yesterday that it is moving its Skin Care and Cosmetics unit to join its Baby Care unit in Singapore. They want the leadership of these consumer brands to be near the biggest world markets with the greatest growth potential. This is a major step for a US-based, globally-competitive, consumer brand. P&G has [...]
Social media monitoring is hot and a lot of companies are putting a lot of money into social media monitoring. We did a little investigating and found several firms who provide “tweet for hire” services. So, how does one person with a grudge and $500 give a engage in guerilla warfare with a major brand? [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
Recent Comments