On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA). It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile. There is [...]
As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, [...]
The Merlien Institute hosted the Qual360 Conference last week in Milan, Italy. As with all conferences, there were some great presentations and some that were less than stellar. Since many readers of this blog are ‘in the trenches” qualitative practitioners, I wanted to share the highlights of a very practical presentation from my friend Josephine [...]
Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article [...]
In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As [...]
Happy New Year! With the turning of the calendar and the sense of renewed optimism always brings a new wave of predictions. As someone who enjoys thinking about the future, I find them interesting, and sometimes quite amusing. So far, my favorite tech predictions are from VentureBeat. This is my favorite so far because 1) [...]
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