Jeffrey Henning of Affinova got the chance recently to hear Stan Sthanunathan, vice president of marketing strategies and insights for Coca-Cola, speak about the iconic company’s struggle to maintain its brand power. While Coca-Cola is still the No.1 most recognizable brand in the world, Google and other newer brands are coming uncomfortably close. “Change or [...]
I got excited glancing at the cover story in the latest issue of Quirk’s. The theme of the issue is international research and I just knew the cover story—a case study about how Platinum Guild International used qualitative research to help launch a new website—was going to read like a success story in using online [...]
The annual ESOMAR Qual Conference drew to a close on Wednesday. As with most qualitative conferences, it was full of great content. More importantly, it was great to re-connect with many friends and colleagues from 40 countries around the world. My biggest take-away from this conference was the impact of culture on attitudes and behavior. The culture [...]
There was a time not long ago when qualitative research meant focus groups or phone surveys…and that was about the extent of it. But that’s no longer the case. Today’s researchers have myriad tools and techniques at their disposal, from the same tried and true face-to-face techniques to multiple options in online and mobile. These [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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