Market research was a $31.2 billion industry last year, which was a 5.2 percent increase over the previous year, according to the latest Global Market Research report from ESOMAR. The biggest area for growth: Latin America’s market research industry grew 13.9 percent, but still represents only 6 percent of the total market. While the report [...]
What’s the role of today’s corporate researcher and how will that change as we enter the next decade? That’s the question the folks at Cambiar Consulting set out to answer when they surveyed 160 corporate researchers for their “Cambiar Future of Research Study.” They presented the findings at the AMA Research & Strategy Summit in [...]
The following is a guest post from Steve Henke, 20|20 president, who was in Amsterdam earlier this week for the ESOMAR Congress. Here are his thoughts from the last two days of the conference: Days 2 and 3 at the ESOMAR stayed busy… though everyone seemed to get a later start on these days. Clearly, [...]
Twenty-five years ago today, 20|20 Research was born. Two of us started in an 8×10 office. Our desk consisted of two two-drawer file cabinets with a piece of plywood across the top, on which we placed our one IBM PC with a whopping 10 MB hard drive and a green screen. We had three metal [...]
Goodbye middle class. The vast middle class that has dominated our economy since WWII is shrinking rapidly. The research titans who once grazed on research focused squarely on the large number of “average” consumers will have to re-think their strategy and hone their segmenting skills. A Wall Street Journal article this week detailed how P&G [...]
The following is a guest post from Steve Henke, 20|20 President, who is in Amsterdam this week at ESOMAR Congress. Today was another very busy day for us… with a slew of researchers visiting our booth all day long. Isaac Rogers and I had a blast! A few observations: 1. As I mentioned in yesterday’s [...]
The following is a guest post by Steve Henke, 20|20 President, who is in Amsterdam this week for the ESOMAR Congress. Like most of the events in our industry, the first day always seems to kick off with a cocktail reception in the exhibit hall. (By the way, that’s NOT a complaint!) But unlike many [...]
This week Jim Bryson mentioned to me that he loves the moment when a researcher first discovers how a 20|20 Technology platform can expand their ability to create meaningful insights. These researchers often are reluctant to try new methodologies, so the “aha moment” is particularly revealing and invigorating. Recent experiences have shown how the new [...]
By now, you’ve probably heard about the JC Penney controversy over the girl’s shirt that reads “I’m too pretty to do homework so my brother has to do it for me.” The store has since removed the merchandise from their stores and issued an apology, but people are still shaking their heads in dismay. How [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
Recent Comments