All my bags are packed, I’m ready to go… With apologies to Peter, Paul & Mary… The Fall MR Conference season will be here before you know it. And it looks like another good one. Have you made your plans yet? 20|20 will be exhibiting at several this Fall… and attending even more. The folks [...]
I’m on vacation and learning to use my new iPad 2. My typing is slow and I make a lot of mistakes. I often wish I had a keyboard but that would defeat the purpose of this “mobile” device. If I don’t throw it into the ocean, I think I’m going to like it. In [...]
The reality of the American consumer using a tablet, cellphone or laptop while watching TV is habitual behavior that seems to be reinforced by study after study. Yesterday’s release of a Harris Interactive/Adweek poll shows that fully one-third of Americans are surfing the Internet, reading a book or newspaper, engaged in social media, or texting [...]
20|20 Technology, a division of 20|20 Research, Inc., today announced the launch of QualBoard™ Plus, a bundled set of tools, services and dedicated project support that relieves researchers of the myriad details necessary to complete a bulletin board focus group project. According to Isaac Rogers, Director of Innovation for 20|20, “Every bulletin board focus group [...]
Every conference, many blog posts and most conversations in the qualitative research industry center around the big question: what’s happening next? Rapidly changing consumer behavior, technology advances and a horizon that is unclear to most marketers creates fear and opportunity. But the leaders in the qualitative research industry, and the future leaders of whatever this [...]
I never thought I would call an MRA Conference a “home run” but MRA put together a terrific conference this week. There were plenty of areas to nitpick but on the most important element, content, MRA got it right. The content stimulated high level thinking and was forward-focused. Most of the speakers were well prepared [...]
The MRA Conference started Tuesday with a bang! Industry veterans, icons really, Bill Neal and Marshall Toplansky, faced off on a debate about the future of the industry, specifically social media. The debate was fun, opinionated and wide-ranging. Some great quotes emerged. Here are some of them that may make you stop and ponder. “The [...]
Several interesting articles recently have focused on social media effects on purchasing. It’s an ongoing discussion among marketers, and qualitative research is a critical part of the discussion. A recent post by Tony Zambito at his blog, Buyer Persona Insights, The Research Methods of Social Buyerology notes that understanding buyers who use social media requires [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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