One of the questions that I get asked a lot is, “How to use bulletin board focus groups for B-B research?” Frankly, bulletin board focus groups are terrific for busy executives because they are asynchronous (not real time) so the participants can participate whenever is convenient for them. C-level executives may participate early in the morning [...]
As Twitter recently celebrated its 5th birthday, we’ve reviewed what we and others have said about Twitter and its impact on qualitative research. Said in 140 characters or fewer: the truth about Twitter sits between the idea that it will replace focus groups, and the idea that it doesn’t matter as a tool to researchers. [...]
Thursday, QRCA hosted their biennial QRCA Symposium featuring researchers and their clients presenting actual research projects, complete with impact on the business. It was a great “feel good” day for consultants who sometimes wonder if their work makes much of a difference at the decision-makers level. The common thread running through the presentations was the [...]
Isaac Rogers, our Director of New Product Development, is attending the two-day IIR Technology Conference in Chicago. So far, he’s checked in with four observations: 1. No real talk about communities. This either means one of three things: 1) Everyone who wants one has one; 2) Everyone is bored of talking about them; or 3) They [...]
There’s online qualitative research and then there’s online qualitative research. The latter involves really embracing the various online research software platforms and all they can offer. Like webcam response, which is the newest addition to our bulletin board focus group platform, QualBoard. It took no time for Heather Mitchell, a senior moderator at Bloomfield, Conn.-based [...]
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