Last week we sat down with Jessica Ritzo, marketing consultant and head of online qualitative for Insights in Marketing, a Wilmette, Ill.-based research firm (and a client of ours). We’ve been impressed—and intrigued—by the inventive ways Ritzo’s company has embraced online research software. They’ve used bulletin board focus group software for online journaling projects, they’ve [...]
Last week, the Greenbook Research Industry Trends survey results were released. It covers a lot of ground. I put together a summary for our internal staff related to qualitative with a focus on online qualitative research. Here is a summary of those findings: Qualitative research is growing, with a net gain of 10 percent saying they will [...]
When someone asks about the future of qualitative research, there is usually one of two answers industry experts will give: 1) Gloom and doom: “The end is near!” 2) Change is good: “These are exciting times for our industry!” We definitely fall into the more optimistic category, but our glasses aren’t so rosy that we [...]
Think the whole world has switched to smart phones? Well, you’re wrong. Sure, the latest estimates show that there are more than 5 billion mobile phone users in the world, but the majority of those people (3.8 billion) are in developing countries—and they’re using so-called dumb phones. Dumb phones? The phrase, coined by Navin Williams [...]
A few years ago, some research buyers raised concerns about respondent quality in the then-new world of online qualitative research. Bob Lederer of Research Business Report (RBR) took up the cause. RBR and several others organized an industry conference on data quality, which led to data quality standards and incredible industry awareness of the problem and [...]
This week 20|20 Research released a new ebook, How to Save Time and Money on Your Qualitative Research Projects: Using Online Research Software for 5 Popular Methodologies. Hopefully reading the title is compelling enough for you to want to download it, but if not, here are three good reasons you should: 1. It will open [...]
“The two reasons we don’t do more research projects are budget and speed,” said a senior research manager in a recent interview. She went on to explain that decision timelines are simply too short for any type of research. Often these decisions are made without research simply because the research process takes too long. How many research [...]
“The best way to succeed wasn’t just swinging big and hoping for that one big hit, but by swinging smart and creating momentum through small victories.” Yesterday was Christmas morning for baseball fans (read: Opening Day), so I can understand the baseball reference in Sean Holbert’s latest post on KL Communications’ IC2 Insights Blog. Not [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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