Current marketing research techniques are not sufficient to meet future research trends according to PMRG’s “State of the Industry Survey.” At its annual conference in Phoenix, the Pharmaceutical Market Research Group (PMRG) released findings from its first annual industry survey. The survey of pharma manufacturers and research suppliers revealed that both groups have little confidence that [...]
In a recent guest post for Greenbook, two qualitative researchers explain why they’re fed up with the all-too-common notion that the focus group is dead. Susan Abbott of Abbott Research + Consulting and Chris Shields Kann of CSK Marketing Inc., write at length about how it’s not the focus group’s fault, but the corporate management [...]
One of the themes emerging from today’s ARF Conference is the use of “normal people” as researchers. Social media appears to be driving a new look at the role that consumers can play. Previously, consumers were “respondents.” As recently as October, 2010, we talked about the evolving perception of respondents as interactive participants in Are They [...]
The ARF Conference kicked off this morning in NYC. The conference is celebrating its 75th anniversary. Once the program advanced past the first hour of the obligatory ARF history, it has been interesting and provocative in a “big picture” sort of way. I was especially interested in several quotes from the morning sessions. Here are quotes [...]
The results are in from the 2010 Globalpark MR Software Survey by meaning, and all signs point toward mobile qualitative research as having a bright future. For the first time in the survey’s seven-year history, respondents, who comprise a sample of 200 market research companies from North America, Europe and Asia, do not believe web [...]
Haven’t done your first online qualitative research project? That doesn’t surprise Kathy Doyle, a qualitative research veteran who recently talked to us about her experience with online qualitative at her Chicago-based research firm, Doyle Research. She says she experienced a “slow adoption process” of online qualitative research, particularly among clients. “I think it has a [...]
In last month’s edition of Research, Chloe Fowler of Razor Research shares a big, crazy idea—giving away free research. Her argument boils down to this: A lot of startup companies can’t afford to conduct qualitative research before launching a product or service—but they should. Or maybe they don’t even know that qualitative research exists—but they [...]
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