Research Rockstar’s Kathryn Korstoff launched a crowd-sourcing project late last year about predictions for market research in 2011. She created an MR Predictions site and invited readers to add their predictions, which she then opened up for voting. Thirty-five predictions and more than 700 votes later, the results are in. Here are the top 5 [...]
“BUT, does the Internet really provide a representative sample?” Ten years ago, this was a constant criticism of online research. Today it is a mere echo, but Internet accessibility remains a concern for some researchers. According to a new Census Bureau report 90-95% of Americans have access to broadband Internet that is fast enough to “handle downloads [...]
Earlier this month, Steve Quirk posted about a back-and-forth he had with a couple of research firms that he wanted as advertisers. In putting the pitch on them, Steve cited research studies highlighting the effectiveness of advertising (in one case, he even presented the potential advertiser’s own research on the topic!), but in all three [...]
Have you ever struggled to stay awake during a research presentation as bar chart after bar chart flashed across the screen? Have you ever struggled to make survey findings compelling so someone would actually notice and do something meaningful with the data? I’m really excited about a new opportunity to make the reporting of quantitative data [...]
Not every industry has its very own masked cynic — but we do! Followers of the market research industry online have likely come across the MR Heretic, who posts his (or is it her? or its?!) complaints about the market research industry over at the Market Research Death Watch blog. But before you waste too [...]
Though this blog focuses generally on online qualitative research, we don’t blatantly brag on our new products. This week, we make an exception. The new webcam response capability in QualBoard truly takes the bulletin board focus group to another level entirely. Webcam response with QualBoard is a game-changer. The bulletin board focus group is one of [...]
A buzzword circling the qualitative research industry right now is DIY research. If you’re not familiar with the term, it basically refers to research done by the client-side researcher, not a research firm. Advancements in technology and easy-to-use online research software have made DIY research possible, but that doesn’t mean research firms are going to [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
Recent Comments