Work generally slows this time of year, whether you’re a qualitative researcher or a writer. That’s good, though, because it clears time in the day for looking ahead. Ben Smithee of Spych Market Analytics has put the downtime to good use, posting a lengthy prediction for market research in 2011. It’s all worthy of a [...]
Laws and government regulation have a huge impact on the market research industry. As a member of the MRA’s Government Affairs Committee, I hear about many issues that make news and many that don’t. As a wrap-up to 2010 and a preview to 2011, I talked to Howard Fienberg, MRA’s Director of Government Affairs to get his [...]
Need an alternative to a traditional focus group? Some researchers are dreaming up entirely new ways to collect consumer opinions, as Elaine Wong explains in a recent Forbes article. Take, for example, the friendship group, which is frequently used at Indianapolis-based advertising agency Young & Laramore. A friendship group is “when the company will tap [...]
Here is Mountain Dew having a little fun with qualitative research as a marketing strategy. This is marketing and not research, so it’s over-the-top, but if you have moderated and/or viewed a lot of groups, you can probably relate. Enjoy!
When was the last time you thought about how much you appreciate your online qualitative research participants? It’s OK, it’s a common mistake, according to Judithe Andre of Carrboro, N.C.-based Verbal Clue Research, who wrote on the topic for the November issue of Quirk’s (login required). Just like employers have to show appreciation for their [...]
The benefits of doing online qualitative research are many: It’s often cheaper than conducting your research in-person, not to mention it can shave weeks off your project. But online qualitative research is also greener, a fact that speaks to researchers and clients alike as they try to reduce their business’ carbon footprint. Using an online [...]
Ray Poynter is at it again. He has taken the concept of an online conference and made it global. On December 8, The NewMR Virtual Festival will officially kick off. True to Ray’s modus operandi the event is both leading edge and quirky. Before I launch into a bit of fun, I want to say [...]
Whether you work for a research agency or are on the client side, you’re probably aware of the accelerating move of the qualitative research industry to online. And whether you agree or disagree with the shift… it’s happening. In many cases, it’s for all the right reasons. Done properly, online qualitative research projects can be [...]