It seems like everyone has a mobile phone these days. Well, not everyone, just 5 billion people (or 70 percent of the world population). And that number is growing every day. With the proliferation of mobile devices and text messaging, researchers are discovering a new way to collect real-time data and engage participants—through mobile qualitative [...]
When conducting a bulletin board focus group, engaging participants is a breeze compared to engaging clients. This week a researcher asked us what strategies we had developed for engaging clients in a bulletin board focus group. We came up with three ideas off the top of our heads: Send teaser highlight reports of provocative respondent [...]
“No more viewing studios. Clients can either come out from behind the mirror, or not attend groups at all,” says Andy Cooper in a recent online issue of research. His article, “Hear me out: Let’s get rid of viewing studios” argues that viewing clients too often use it as a crutch. He says viewing groups is not worth [...]
On TechCrunch this week, Alexia Tsotsis declares the phone call dead—well, almost dead: “Less obsolete but more annoying than a handwritten letter, the phone call is fading as a mode of communication even if the nostalgic will be singing its praises for awhile,” he says. If you’re used to doing telephone surveys or interviews, you’ve [...]
The following post is from Jim Bryson reporting from Day 2 of The Market Research Event: Dan Heath gave a great presentation today at IIR’s The Market Research Event on implementing change in organizations. Dan is the author of Switch. In proportion, Dan compares the rational brain and the emotional brain to a rider on [...]
The Monday buzz at The Market Research Event was all about a presentation by Taco Bell about how they are using Facebook to conduct low-cost online qualitative research. I admit that I was not able to attend the presentation. Apparently, Taco Bell has developed a Facebook site that is separate from typical Facebook pages and is [...]
For years, researchers have been searching for the best way to combine quantitative surveys with qualitative depth. One way to do that is with survey interruption chat. It works like this: A moderator breaks into a survey while the respondent is completing it. The moderator has a live chat conversation with that respondent before releasing [...]
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