On the concluding morning of the AMA Marketing Research Conference, the AMA recognized its Market Research Emerging Leaders, 4 under 40. We want to extend our congratulations to these outstanding market researchers who are shaping the future of our industry. Here are the winners and a little about them. Tom DeRuyck: Senior Consultant ForwaR&D Lab, [...]
Everyone wonders about the impact of DIY (do-it-yourself) market research. However, the proliferation of easy-to-use and inexpensive tools on both the qualitative research and quantitative research sides leave little doubt that DIY research will grow. A couple of weeks ago at the ESOMAR Congress in Athens, we noticed organizations attempting to better understand the depth [...]
Day 1: Direct from the AMA Marketing Research Conference Market researchers and research agencies are being challenged to step out of their “research” roles and step up to being a catalyst for transformation in their organizations. Words used this morning to describe the best “researcher” have been: Bold researcher Game changer Creating business impact Provoking [...]
Physicians are notoriously difficult to recruit and interview, which makes sense. Like CEOs, they’re a busy bunch. But they’re also an important bunch. So what do you do to reach this key group? As Jim Bryson explains in the September 2010 issue of MRA Alert! Magazine, use online qualitative tools. Online research software offers several [...]
Even if it’s just a study comparing consumers in the United States to consumers in France, global research can be an expensive, exhausting undertaking, not to mention a logistical challenge, for researchers and their clients. You need the passport, the plane tickets, the moderator who’s fluent in the language, and the list goes on. Unless, [...]
Update from Steve Henke at the ESOMAR Congress in Athens: Just when I thought it couldn’t get any better… Day 2 at the ESOMAR Congress was even better than Day 1. Excitement was high as more and more people from around the world came by the booth anxious to find out about online qualitative research. [...]
From Steve Henke at the ESOMAR Congress in Athens Greece: The first day of the ESOMAR Congress was an exceptional day for us with very good attendance and a high energy throughout the exhibit hall and the sessions. There is a really good vibe here! Researchers are here from around the world — we talked [...]
From Steve Henke at the ESOMAR Congress in Athens Greece. The first day of the ESOMAR Congress was an exceptional day for us with very good attendance and a high energy throughout the exhibit hall and the sessions. There is a really good vibe here! Researchers are here from around the world, we talked to [...]
It’s September 2010, so the numbers are finally being tallied on 2009. The findings confirm what we all knew, 2009 was a bad year. In fact, it was the first down year for market research in the past 15 years. Here are some specifics: ESOMAR reports that the worldwide research industry was down an inflation-adjusted [...]
Inexperience with hybrid research wasn’t the issue for Susan Saurage-Altenloh when she came to us earlier this summer with a problem. She had been combining quantitative and qualitative research for decades. Her problem had to do with logistics. Specifically, what do you do when 2,500 members of a large employees’ credit union opt in to [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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