Longtime 20|20 client Pat Snyder of What They Think Research was in a bind when she contacted us about a month ago. Faced with a client’s tight deadline and tiny budget, Pat needed to do a quantitative survey and an in-depth bulletin board focus group ASAP. We introduced her to QualLink, our patent-pending technology that seamlessly [...]
People have been telling us that business is pretty good everywhere. At 20/20 Research, we concur. We have seen increases across the board and a virtual explosion in our online qualitative research software business. Today, I read “confirmation’ of all the anecdotal evidence. Research Business Report quotes RONIN President and CEO Harry Bunn that there [...]
The QRCA Forum had an interesting thread about optimal days of the week for holding a bulletin board focus group. Apparently, a researcher was having difficulty conducting the online qualitative research on Friday. The consensus opinion was that optimal days were generally mid-week, Tuesday – Thursday. Other days can be productive but often require even [...]
Moving focus groups online is a lot like taking other disciplines to the Internet–it’s often faster, cheaper and easier. But there’s more to using a bulletin board focus group than just those basic benefits. The technology has added new capabilities that were previously too difficult to execute–or just flat out not available. In addition to [...]
There’s been a lot of buzz recently as researchers begin to understand more ways to create “hybrid” research with new methods that combine online quantitative and online qualitative research. iModerate recently conducted research among “hybrid practitioners” . Some of the key findings were: “Hybrid” definition is muddled. In this survey of self-described “hybrid users” about [...]
It may seem like Market Research 101 all over again, but Bonnie Eisenfeld makes some great points in the current issue of Quirk’s about the importance of clear objectives when conducting online qualitative research (free registration required). Online research software can help speed up the process, but that doesn’t mean you should rush through it–due [...]
Wouldn’t it be cool to present quantitative graphs and tables followed by a video of survey respondents actually talking about that those numbers mean? The new QualLink add-in from 20/20 Research allows just that. QualLink provides for in-depth probing and questioning of online quantitative respondents using QualBoard, a bulletin board focus group platform. The discussion [...]
20/20 Research recently announced a new tool called QualLink (patent pending) that is a major advancement toward seamless integration for quantitative and online qualitative research. QualLink acts as a data conduit to transfer a respondent’s survey responses directly to their QualBoard profile. When the survey respondent opts in to the bulletin board focus group, their [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
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