Qualitative research is changing dramatically with new ideas being floated virtually every day. Recently Quirks carried an article by Sharon Seidler from C&R Research about the value of longer term qualitative panels. Sharon was kind enough to summarize her article for posting here. Taking a cue from custom online panels used for quantitative research, Qualitative [...]
The Future of Insight blog posted a very interesting hypothesis that we are moving into the “golden age of research” but that we might not recognize it as research. Here are a couple of paragraphs that were of particular interest. For the remainder of the article go to: http://www.futureofinsight.com/2010/04/the-end-of-the-world-as-we-know-it/ My view is that we are [...]
Social media is everywhere. MySpace then Facebook then Twitter, not to mention millions of blogs on everything from foreign affairs to banana pudding. People are talking on the internet about EVERYTHING. For researchers, the internet and social media is a data bonanza. We can “scrape” sites to gather enormous volumes of data on a particular [...]
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