Recently, several prominent research established the Foundation for Transparency in Offshoring (www.offshoretransparency.org) as a reaction to problems with some offshore research activities. I’m trying to understand this initiative so any assistance would be helpful. Four days ago, I posted the following on BaQMAR’s Linkedin discussion forum: We don’t offshore so I don’t have a stake [...]
I’ve been intrigued recently by the number of researchers who are trying to understand the “value” of online qual versus face to face, social media “scraping,” etc. Here are some thoughts that come to mind. There is more consumer data available than ever before. Data is everywhere but marketers remain challenged with turning that data [...]
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