Monthly Archives: December 2009

MRDs moving to DIY?

As primarily a fieldwork firm heavily engaged in both traditional qualitative fieldwork and online qualitative fieldwork, we have a broad vista of the qual industry.  Our clients are researchers who hail from literally all over the world.  Around the office, we have been noticing a dicotomy that has created a lot of discussion and diverse [...]

Why has online qual not taken off?

There was an interesting conversation on Ray Poynter’s blog (http://thefutureplace.typepad.com).  Ray raised the question of why online qualitative has not “taken off” to the same extent that online quantitative has.  Here is the response that I made to that question.   Catherine has a very good point in that we have not yet cracked what online [...]

 Scroll to top